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For over 125 years, the American Dental Association, or ADA, has been helping consumers have access to quality dental products. The ADA is a non-profit entity that sets the standards for safety and effectiveness in dental products ranging from toothbrushes, to denture products, to mouthwashes. Founded in 1859, the ADA has more than 157,000 members currently who are dentists.

Not only does the ADA set industry standards for safety and effectiveness for both products and technologies, they are not paid for their endorsement. A product or technology has to meet rigorous testing, and must advertise truthfully. No unsubstantiated claims are allowed on the advertising. In fact, the ADA often sets higher standards than the law requires for the companies requesting the Seal of Acceptance. Today there are more than 300 dental products which carry the ADA Seal.

So what are the requirements for companies applying for the Seal of Acceptance? According to the ADA the following criteria must be met:

 The company requesting approval must provide a list of ingredients and other relevant information about the product to be reviewed and approved.

 The company must provide data from clinical and/or laboratory studies backing up claims for product safety, effectiveness, and any claims the company will make promoting the product.

 The company will need to conduct clinical trials in strict compliance with the guidelines and procedures provided by the ADA.

 The company will need to supply evidence of proper supervision of the manufacturing and laboratory space used to provide purity and uniformity of the product. It also has to show that the product is manufactured in compliance with GMP (Good Manufacturing Practices).

 The company must give the ADA all product packaging and labeling to be reviewed and approved. The product must also comply with ADA standards for accuracy and truthfulness in advertising.

Once a product receives the Seal of Acceptance, the company must provide a Seal Statement on the product label and on any advertising relating to it. This Seal Statement lets the consumer know exactly why the product was accepted by the ADA. For example, the following is the ADA Seal Statement found on the Save-A-Tooth product, an emergency tooth preserving system:

“The ADA Council on Scientific Affairs’ Acceptance of Save-A-Tooth is based on its finding that the solution in Save-A-Tooth has been shown to increase the survival rate of a knocked-out-tooth, when used as directed. Although data show that the solution is effective up to 24 hours, the survival rate is highest if the knocked-out-tooth is implanted by a dentist within one hour.”

The Seal of Acceptance is valid for five years after it passes muster. After that, the company must reapply and requalify all over again to make sure the product is still in compliance with the ADA standards. It is a privilege to carry the Seal of Acceptance and nothing less than accuracy in quality and advertising accuracy is allowed. So every time you purchase a product carrying the Seal you can be assured of the safety and effectiveness of the product.

If you have any questions or concerns, please call our team at Lake City Family Dental Center at 386.752.1342. We are always happy to help you with your oral health needs!